Logo Design with Adobe Illustrator

Want to design effective and unique logos? Learn about the Logo Design process, theory, techniques and test your skills by working on the class project!

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Join Martin Perhiniak (Graphic Designer and Adobe Certified Instructor) and learn his workflow and best practices he developed over 20 years working as a creative professional for clients like BBC, Mattel, IKEA, Google, Pixar, Adobe.

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Image to add

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In this class you’ll learn:

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  • Creating professional logos for all kinds of clients/businesses

  • The complete logo design workflow: brief, research, sketching, vector design and presentation

  • Adobe Illustrator best practices (Pen Tool, Shape Builder Tool, Symbols,

  • Various types of logos and when to use them

  • Important branding terms you should be familiar with (e.g. propositional density)

  • Considerations you need to make before starting to design

  • Presenting your logos to your client

  • Creating and structuring a Brand Guide for your client

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You’ll be creating:

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  • Multiple logos for a food market

  • Brand guide (optionial)

  • Recreating 10 famous logos (optional exercises)

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Who this class is for?

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  • Anyone planning to become a graphic designer

  • Creatives aiming to improve their technical skills and understanding of design theory

  • Anyone specialising in Logo and Identity Design

  • You don’t need to be a creative professional to take the class

  • You don’t need to know how to draw (although it can be a useful skill during the sketching phase)

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What you will need?

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  • Adobe Illustrator or similar vector drawing application

  • Sketchbook

  • Desire to make something awesome

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Even if you’re new to designing logos or Adobe Illustrator, you’ll find these simple and effective techniques easy to use and apply to your work!