Logo Design with Adobe Illustrator
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Logo Design with Adobe Illustrator
Want to design effective and unique logos? Learn about the Logo Design process, theory, techniques and test your skills by working on the class project!
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Join Martin Perhiniak (Graphic Designer and Adobe Certified Instructor) and learn his workflow and best practices he developed over 20 years working as a creative professional for clients like BBC, Mattel, IKEA, Google, Pixar, Adobe.
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Image to add
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In this class you’ll learn:
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Creating professional logos for all kinds of clients/businesses
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The complete logo design workflow: brief, research, sketching, vector design and presentation
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Adobe Illustrator best practices (Pen Tool, Shape Builder Tool, Symbols,
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Various types of logos and when to use them
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Important branding terms you should be familiar with (e.g. propositional density)
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Considerations you need to make before starting to design
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Presenting your logos to your client
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Creating and structuring a Brand Guide for your client
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You’ll be creating:
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Multiple logos for a food market
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Brand guide (optionial)
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Recreating 10 famous logos (optional exercises)
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Who this class is for?
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Anyone planning to become a graphic designer
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Creatives aiming to improve their technical skills and understanding of design theory
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Anyone specialising in Logo and Identity Design
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You don’t need to be a creative professional to take the class
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You don’t need to know how to draw (although it can be a useful skill during the sketching phase)
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What you will need?
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Adobe Illustrator or similar vector drawing application
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Sketchbook
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Desire to make something awesome
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Even if you’re new to designing logos or Adobe Illustrator, you’ll find these simple and effective techniques easy to use and apply to your work!